Founded on September 10th, 2025, HerFlex is a woman- and minority-owned brand born from a bold vision: to make every woman feel beautiful in her body—inside and out. We believe that resilience is more than a mindset—it’s a lifestyle. From empowering fitness accessories to fashion that flexes with you, HerFlex celebrates body positivity, strength, and the unapologetic power of showing up as your full self.We’re here to uplift, inspire, and remind you that your journey is your superpower. Whether you're breaking barriers or breaking a sweat, HerFlex is your go-to for gear that moves with your mission. And we’re just getting started—this brand is built to last, just like the women who wear it.Stay Beautiful, and Keep Flexing, -Shannon W.(Founder)